01 Our Project.
A project-based learning ‘collective’, where faculty, the industry, and students engage, collaborate, and innovate.
Located in Frisco, Texas (Sport City USA) The SIP is a feedback loop to the sport entertainment industry -- leveraging academician and student capacity to conduct specialized projects, individual consultancies, and extra-curricular activities.
02 Our Mission.
To connect students to the industry, empowering them to collaborate and devise solutions for the challenges and opportunities facing sport entertainment organizations.
Our mission is crystalized through events, project-based immersion efforts, and insightful deliverables.
03 Our Pillars.
The foundation for the SIP rests on three pillars, which serve as communication conduits and filters through which our innovative initiatives flow.
ENGAGE.
COLLABORATE.
INNOVATE.
04 Our People.
Bob Heere, PhD
Executive Director
Matthew Walker, PhD
Knowledge Director
Misun Won, PhD
Project Associate:
Consumer Behavior
Jeff MacCharles, PhD
Project Associate:
Management & Culture
Jeremy Short, PhD
Project Associate:
Entrepreneurship
John McCarry
Project Associate:
Venture Capital